For any business in the modern age online marketing is an essential tool, whether you are the MD of a corporate business, or a tradesman looking for some extra business, there is a substantial pool of new customers using the internet to find your services every day.
Building highly successful online marketing campaigns however is not as simple as just put a website online, and wait for your customers to find you. This is like having a store with no address. You need to ensure that your website is highly visible in search engines, and reaches out to users through social media and banner advertising. In addition once the user has shown an interest, it is key that the potential lead is held on to, which can be achieved through targeting ads direct to that user across the web, and through email.
A strong online marketing campaign will drive hot leads to you or your sales team, this means that they already have a good idea of what they want, and this can reduce the lead conversion process by months, meaning that your sales team can generate a much higher volume of completed sales per person.
Tracking and analysis is a key part of any online marketing campaign, recording how many leads have come through exact marketing channels can give a great insight into what areas are the most successful. edirect set up analytics and tracking for all clients, so we know how many calls, completed forms, and in the case of E Commerce, sales, have been made. This can be analysed to see which of these have come through SEO, PPC, and social media, then it is possible to drill down even further to exact ads, posts, keywords etc. With all of this data, it is easy to see your profits on every section of the marketing.
Every business is different, and the right marketing channels are not always clear. edirect can provide a free consultation to establish what would be ideal for your business and your budget, and most importantly can provide the full range of services, giving you a single point of contact for all of your online marketing.