Logo Design in Dorset

Arthurs Chandlery

Branding & E-Commerce

Traditional Chandlery stocked suppliers with over 50 years trade experience

Arthurs Chandlery is a a traditional Chandlery established in Gosport in the early 1960’s, by Bob Arthur. Although Bob has long gone the brand lives on, supplying all the practical things mariners need to keep their boat looking at its best.
Arthurs Chandlery came to edirect to liven a dated look then translate this new style to its new E Commerce web platform, subsequently designed by our Web Development team.

The project started with the edirect Graphic Design team, who produced a logo design that promoted a professional brand.
Heritage and years of expert service also had to be translated via visual elements used in the logo mark. The commissioner was supplied with a bold, functional style that ultimately instilled trust within and attached value to all Arthurs Chandlery products.

01. Logo Design

The laurel leaves create a strong balance surrounding the ship wheel. They also represent victory and enduring success.

The red ship wheel is the focal point of the logo, being bold and eye catching in its approach.

Placing the date slogan inside a sash create a stylish effect that compliments the rest of the logos aesthetic.

Logo Design
Graphic Design Concept

02. E-commerce

Arthurs required an E-commerce platform that was developed to specifically target users in the nautical industry. A PrestaShop platform was agreed, due to its ability to offer key functionality within a budget suitable for the commissioner.

This platform also provide the commissioner with a flexible Content Management System (CMS), enabling them to manage products, Point of sale and price points manually. This subsequently allowed the commissioner to manage high volumes of products and categories, along with CSV import of products from manufacturer.

Responsive website Design in Southampton

03. Responsive Design

The PrestShop platform was also ideal as this allowed Arthurs Chandlery to welcome their visitors from any location.

Fully Responsive design was available and fully utilised to allow consumer purchase from where ever they had access, from desktop computers to Smartphone to tablet devices. Admin panel was also responsive meaning CMS could be applied by commissioner via portable devices.

Responsive website Design in Southampton