Aruba beach club is a very popular Bournemouth establishment. They have a significant USP of being based on Bournemouth pier, with a balcony overlooking the busiest area of Bournemouth beach. edirect have been working with Aruba for over five years now. Over this period we have developed their last 2 websites and provided them with both PPC and SEO marketing services. We have taken great pleasure in being able to market a business of their quality.
The main challenge we have always faced with Aruba, is that they have 2 separate target audiences. During the day, the restaurant mainly attracts families, and during the evening the venue is transformed into a club that attracts Bournemouth students and young professionals. Striking an even balance between marketing to both audiences has posed challenges for both out design and marketing teams.