Bar Republiq is a latest Bournemouth nightspot providing elite night life. edirect was tasked with building the identity system for this Manhattan-themed bar.
This consisted of brand logo, signage, print and print promotion for the Bar Republiq launch party and subsequent branded Sunset Saturday night. Deliverables included posters, invites and gorilla advertising.
Bar Republiq is an intimate space, by intention. This is because in its infancy, the themed bar was to welcome VIPs only, a fraternity of sorts. With this in mind, edirect not only designed logotype but also an exclusive monogram, which acted as a ‘secret’ emblem. This was first revealed in gorillia advertising deliverables, before being revealed to club goers within the interiors of the establishment itself.