Bar So are a well-established bar and nightclub located in the heart of Bournemouth. They operate in a B2C environment with their target audience being a mixture of young professionals and students.
Bar So tasked edirect to create a website that would embody the venue’s clean and stylish image.
We incorporated features such as mobile-responsiveness to target Bar So’s core audience who would access the site via their mobile devices.
They also wanted to improve their presence on Google and wanted effective marketing solutions that would drive traffic and visitors.
The customer wanted to push Bar So’s presence in Google amongst the many bars and nightclubs in the Bournemouth area which is a competitive market. They specified that they wished to target restaurant, bar and club terms as part of their SEO campaign.
During the SEO campaign, we created and optimised landing pages that targeted these SEO keywords – this was a key part of the content marketing drive. Our SEO team also ensured that Bar So’s location was optimised for Google Maps and targeted relevant events. As a result, we doubled their site traffic within a 3 month period.