CCM Tills is a business to business reseller based in Bournemouth. When they approached us they currently had in place a bespoke build E commerce website. This was a functional site, however it was in need of modernisation, they required a site that had a responsive design and was easier to update from the admin panel.
edirect recommended a Magento development, which would not only allow for easier admin usability, but would be fully responsive, and have the potential to expand with the business.
Their initial marketing position was a difficult one as they had been penalised by a Google algorithmic penalty (penguin, for those in the know).
The SEO team were tasked to clear the site of this algorithmic penalty and allow the site to begin to flourish within the search engines once again.
This was one of edirect largest SEO challenges to date. Following the original Penguin update from Google, the CCM tills site had lost a huge amount of rankings and traffic from search engines. This was identified as being based on the site having a poor quality link profile. Our SEO team were tasked to reviewing all links for quality (approximately 3,500).
They then set about the task to get as many as possible removed from other sites, followed by submitting a disavow file for those links that could not be removed. Following this work in October 2014 Google ran a Penguin refresh and the rankings for CCM tills had a very dramatic increase. They now enjoy a strong volume of traffic and sales through their site.