Digital Logo design


Web Development & SEO

Providing luxury tenders for the super yacht world

Compass Tenders are an established yacht design and refurbishment company.

The people behind Compass Tenders had used our services in the past with different companies and were impressed with the service. The new site was to be their third website from E Direct Link.

The client specified in the brief that they wanted to update the existing Compass Tenders website and streamline the design so that it had a more modern look. We also recommended a content-based SEO campaign to improve the reach of the Compass Tenders website to achieve their marketing goals.

Responsive Web Design Services

01. Web design

The previous website was built in Flash and experienced several issues so we created the new site on the flexible WordPress CMS platform. Our web designers took note of the client’s services and with their permission constructed a site that was highly image based. As the website leans heavily on images, our designers took great care when designing the website to ensure that it was fully responsive on all devices.

We also included features such as a Recent Projects page to showcase Compass Tenders and their work. This was a vital inclusion as users searching for yacht design and refurbishment services would look at past projects.

02. SEO

After we had conducted an analysis of Compass Tenders’ niche market, we suggested a content-based marketing strategy.

The SEO team targeted keyword types like Yacht tenders, Yacht design and Yacht builders. They also completed on page optimisation so that the site was in harmony with good SEO practices.

We also optimised the Compass Tenders’ site for local Google searches.