HARBOUR HOTELS

PPC

Pay Per Click Marketing for Harbour Hotels

Harbour Hotels are a prestigious chain of hotels that operate across the South of England. They are renowned for their luxurious hotel breaks which are targeted at young professionals and families. They came to E Direct Link for help in managing their PPC campaign as they wished to promote their accommodation, weddings, restaurants and bars in all of their locations.

01. PPC

Harbour Hotels are a prestigious chain of hotels that operate across the South of England. They are renowned for their luxurious hotel breaks which are targeted at young professionals and families.

They came to E Direct Link for help in managing their PPC campaign as they wished to promote their accommodation, weddings, restaurants and bars in all of their locations.

Here at E Direct we completely restructured and rebuilt Harbour Hotel’s online marketing campaigns, with the aim of maximising conversions. After having carried out extensive research into the hotel industry, we decided one of the most advantageous options was to tap into the market through PPC campaigns.

Through building a personalised campaign that implemented thorough keyword research and our very own research techniques, we were able to create engaging ad copies that maximised the potential for catching the user’s attention – ultimately meeting their goals in bookings and enquires.

Harbour Hotel’s tailored campaign met both their needs and their budget. As the graph depicts, we were able to triple Harbour Hotel’s conversions within a month of setting up and running a successful PPC campaign.