Digital Logo Design Service

MATT BLACK SYSTEMS

Web Development & SEO

Specialists in aerospace engineering

Matt Black are an established company that specialise in aerospace engineering. We were assigned by the company to create a new marketing website that showcased what Matt Black could offer in their niche market. To supplement this new marketing drive, we were tasked to drive additional traffic to this new site.

01. Web design

The first step was to create a site on WordPress CMS as this is one of the most marketing friendly platforms. We established early on that website had to be fully responsive to achieve the marketing objectives in the brief. Our web designers moved all content from the pre-existing site to the new marketing version.

This was to be a complex website build as there was to be an interlinking structure between Matt Black’s services and products. We used our marketing and web experience to create a site that was accessible to its audience.

Web Design Services
Bournemouth SEO Services

02. SEO

A content-based marketing strategy was put in place by our SEO team to drive traffic to the Matt Black website. We focused on product-based terms such as Aerospace engineering, Aerospace companies, Laser Marking and related keywords during the SEO campaign.

The content strategy was supplemented by on page optimisation and optimisation for local Google searches. This ensured that the Matt Black site would achieve its’ marketing aims as well as being primed for national and local searches.