When searching Google you may have noticed ‘Sponsored’ listings at the top and to the right of the normal organic search results. These adverts are controlled by Google AdWords and attract between 20% and 30% of all user click throughs. This represents an opportunity to tap into a market that you would not ordinarily have access too.
Setting up a Google AdWords account is relatively straight forward however setting it up correctly so that it provides the most benefit at the lowest cost is a skill that has to be learned. Here at edirect we have set-up and continue to manage a number of successful Google AdWords campaigns for clients.
We tailor campaigns to your needs and budget and would welcome your enquiry to discuss the benefits that this could provide to your business.
With a wide variety of companies providing ‘PPC services’ it can be hard to decide which one will truly deal with your campaign correctly and efficiently. But when it comes to us here at edirect, we have a wide account of delighted clients, a collection of leading tools and of course, a very long list of tangible results. Don’t believe our guarantees? That’s fine, we will quite happily introduce you to one of our client who has received the exact service you require, hear his/her opinions and decide for yourself even.
At edirect, we use competitive intelligence as a method to help set your brand apart in the tough competitive market. By choosing our services, we will ensure that your market shares increase and we will devise a strategy tailored to the needs of your website and market.
We build a bespoke campaign tailored to your service/business. We start by creating a list of relevant keywords that we will use to trigger your ads. We research these using Google’s own research tool using real search data to determine the best results for your campaign.
We will work with you to create engaging ad copy so that your ads have maximum potential for attracting the user’s attention. We may look at using the ‘Dynamic Keyword Insertion Tool’ which allows us to automatically insert the search term into your ad. This will reassure users of your ads relevancy and help us increase results.
We will also use ‘Ad Extensions’ to increase the physical size of your advert and therefore the visibility. We will also increase the interaction between users and your ads. This will improve the overall results of your campaign.
This is a form of advertising that lets you show ads to users who’ve previously visited your website as they browse the web. This enables us to market directly to your customers only. Our design team will create striking visual adverts to be displayed on a wide number of websites around the web. Generally this incurs a lower cost per click and a better lead rate.
The Google Display Network lets you place a variety of different types of ads on a range of news sites, blogs and other niche sites across the Internet to reach more potential customers.