pay per click

When searching Google you may have noticed ‘Sponsored’ listings at the top and to the right of the normal organic search results.

a highly effective and measurable marketing technique

If you’re searching for a way to give your business a leg-up on the competition, Pay Per Click or PPC advertising might just be the way forward. These adverts are controlled by Google AdWords and attract between 20% and 30% of all user click-throughs. This represents an opportunity to tap into a market that you would not ordinarily have access too.

Setting up a Google AdWords account is relatively straightforward. However, setting it up correctly so that it provides the most benefit at the lowest cost is a skill that has to be learned. Here at edirect, we have set-up and continue to manage a number of successful Google AdWords campaigns for clients.

We tailor campaigns to the needs and budget of our clients and would welcome your enquiry to discuss the benefits that this could provide to your business.

proven results

With a wide variety of companies providing PPC services, it can be hard to decide which one will deal with your campaign correctly and efficiently. But when it comes to us here at edirect, we have an extensive portfolio of delighted clients, a collection of leading tools and of course, a very long list of tangible results.

Our PPC team are all experienced professionals, and much of our team is comprised of ex-Google employees. This provides them with a unique insight as well as insider knowledge on techniques and methods that have an excellent track record of delivering outstanding results.

Don’t believe our guarantees? That’s fine, as mentioned above, we have a large portfolio of clients many of who are happy to provide references on request. If you would like to hear any of their opinions about our service, let us know, and we’ll put you in touch.

Why our PPC campaigns are considered as exemplary

Competitive Research

At edirect, we use competitive intelligence as a method to help set your brand apart in this tough and competitive market. By choosing our services, we will ensure that your market shares increase and we will devise a strategy tailored to the needs of your website and market. We leave no stone unturned and remain diligent at all times, so we can reliably anticipate any scenario.

This makes sense in an ever-changing world. Where nothing else is certain, you can rest easy knowing that your marketing campaign is one of a few exceptions. Through competitive research, we can adapt our approach to ensure that your PPC campaign never misses a beat. With our assistance, you’ll always be one step ahead of the competition.

Keyword Research

We build a bespoke campaign tailored to the requirements of your service/business. We start by creating a list of relevant keywords that we will use to trigger your ads. We research these using Google’s own research tool using real search data to determine the best results for your campaign.

A fundamental aspect of our keyword research is in targeting key phrases which your customers are actively searching for. These might be phrases that your competitors are currently ranking for, and so targeting these makes sense. By ranking your business higher than your competitors for certain keywords, you’re likely to appear in far more searches and with PPC, you’ll appear at the top of these searches.


We will work with you to create engaging ad copy so that your ads have maximum potential for attracting the user’s attention. We may look at using the ‘Dynamic Keyword Insertion Tool’ which allows us to insert the search term into your ad automatically. This will reassure users of your ads relevancy and help us increase results.

We also use ‘Ad Extensions’ to increase the physical size of your advert and therefore the visibility. We also increase the interaction between users and your ads. This will improve the overall results of your campaign. Our PPC campaigns are comprehensive and cover much, including:

  • Sitelinks – we can add links to the relevant page of your site underneath your advert. This will help users quickly navigate to the desired page.
  • Location – in some cases, we may be able to place your business location into a Google search.
  • Telephone – we can make sure your business line(s) are displayed under your ad copy. These numbers can be clicked and in some cases will mean an instant conversion to a call without any need for the user to view your website first.
  • Review – to reassure users and add credibility to your ads, we may utilise reviews to display under your ads. This will show as stars and is proven to increase the clickthrough rate of your adverts dramatically.
  • Call Outs (NEW) – placing a call to action within any form of advertising helps with conversion. We utilise Google’s brand new ‘Callout’ extension to make yours stand out.

Re Marketing

This is a form of advertising that lets you show ads to users who’ve previously visited your website as they browse the web. This enables us to market directly to your customers only. Our design team will create striking visual adverts to be displayed on a wide number of websites around the web. Generally, this incurs a lower cost per click and a better lead rate.

Banner ads and display network

The Google Display Network lets you place a variety of different types of ads on a range of news sites, blogs and other niche sites across the Internet to reach more potential customers. Display campaigns are a lot more subtle than search campaigns and are great for targeting specific audiences rather than blanketing uninterested parties with unwanted ads.

“Our Paid advertising is driven by Ex Googler Navid D.Beni”

why choose us?

While there are many companies out there offering PPC services, very few can compare to the expertise and experience that edirect brings to the table. Led by ex-Googler, Navid D. Beni, our PPC team are one of the best around and are committed to delivering the very best results of every single one of our clients. PPC is one of only many services that we now offer, having initially started out nearly 20 years ago creating templated websites.

In fact, it’s our team of strategic, technical and creative experts which make us the most well-rounded choice for all your marketing needs. Whether you wish for us to design you a new website, creating stunning brochures, write compelling copy or handle your SEO campaign, you’ll find us to be most accommodating. Since 2001, our ethos has, and always will be, to provide creative solutions which work hard to achieve our clients’ objectives.

Whether you’re a small start-up company or a business that is well-established, our integrated services and bespoke campaigns are sure to get you noticed.

A PPC campaign carefully executed by our specialist team will drive business to your website and increase conversions and revenue.

face to face consultations

If you feel that PPC would be a great investment for your business, give edirect a call now on 01202 798777 and arrange for a face-to-face consultation. We start by conducting an audit of your website which will evaluate where you rank alongside your competition. We’ll identify the potential for paid searches, carry out competitive and keyword research and look into the creation of ads that will maximise your ROI.

For more information, give our team a call now and find out what we can do to improve your revenue stream through Pay Per Click advertising.

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