When you have created an image ad that shows off your business, this image can then be displayed on a range of platforms within the Display Network.
Display ads are usually found in the form of banners or small boxes of media-rich content that advertises a product or business service. You may have already noticed them today when you have visited blog sites, news sites and even on social media.
If you’ve gone to the trouble of requesting that high-quality banner adverts be created, the last thing you’ll want is for these ads to go to waste. But that’s precisely what will happen if you allow these ads to be used anywhere and everywhere. In order to reach their fullest potential and deliver the best results for your business, said ads must be carefully targeted.
This is where the Display Network comes into play. The Display Network is an intuitive way of deciding where your ads are displayed. Here at edirect, we have plenty of experience in dealing with Display Network and can help to manage it for you efficiently and effectively. Whether you’re looking to target food blogs, interior design mood boards, classic vehicle forums or something else entirely, our team are here to facilitate your request.
With most industries becoming saturated with businesses actively competing for a share of the market, making yourself stand out has never been more important. With edirect feeding your display campaign with intelligent, targeted advertisements, you can rest assured that you will have the competitive edge that will help you to succeed.
With the Google Display Network, your ads have the potential to reach millions of users across more than 2 million websites. In fact, the Display Network gives you access to roughly 90% of total internet users – never has there been a more effective way of reaching out to your target audiences. Whether they’re watching a video, checking their inbox, reading an article or playing a game, your ads will reach potential customers in a way that is effective without being intrusive.
Only Display Network advertising will let you manage where your display ads will be seen. You need to place your ads on websites that are relevant to the topic that you are advertising, and the integration is far more passive than with the Search Network. Visual and rich media ads are supported as opposed to simple plain text ones making this an invaluable marketing tool.
Targeting your demographic is one of the most essential aspects of Pay Per Click (PPC). What you need to do is research what other sites your users have visited to get the gist of where you should advertise your campaigns. If you are struggling to decide where your ads should be placed, then this is where edirect’s knowledge will help you.
Our bespoke display network services are designed to generate more awareness increasing the exposure of your brands, products and services.
When creating ads to be used in the Display Network, it is advisable to consider that some websites may not support or accept certain formats. As such, when creating ads for your website, we will utilise several formats from images and interactive media to videos and other media-rich forms. This way, you can be confident that your advert will be seen by everyone regardless of what content the site supports.
Your ad needs to be visual and straightforward. Image ads, in particular, are a necessity in PPC campaigns. Visually appealing ads are essential if you want to attract the viewer and make them follow the link to your site. The more engaged the user is with your ads, the more likely they are to click on them and navigate to your website. This can increase conversions generating additional revenue for your business.
In order to effectively plan the next stage of your display campaign, it’s important for us to see how everything is performing and identify areas of improvement. At edirect, we closely monitor the results of your campaign and use this information to plan our next step effectively.
By working with edirect, we will follow the results of your display ads and work out what alternative strategies we can use to get more PPCs for your campaign. Tracking and monitoring your ad placements is essential to be able to make the necessary changes and improve your conversion rates.
If you’re in the market for advanced, intelligent advertising that can engage with a multitude of platforms and target audiences worldwide, give edirect a call. We’ll start by meeting with you for a face-to-face consultation which will provide us with the opportunity to learn more about your business and to ascertain how our team can assist you.
By carefully assessing any number of factors, we’re able to tailor our approach to provide you with bespoke services that are suited to your requirements. We know just how to get the most out of your advertising campaign.
For instance, re-marketing is an invaluable technique where we cookie your past site visitors to follow them around with ads. This can occur across numerous websites and is highly effective as it targets people who are already interested in your business.
Another approach we can take is to utilise managed placements which provides the user granular control over the placement of ads, including what sites they are placed on. To ensure that we provide a truly effective service, we will always work to your budget. Our team can devise a strategy which takes this into account while delivering on your expectations.
While it’s not uncommon for clients to often experience diminishing returns as they invest more heavily, with Display Network advertising, these issues are somewhat mitigated. Blindly investing more money is ill-advised, however, but our team are more than happy to work with you every step of the way to ensure the maximum ROI. Above all else, we’ll pay the same level of care and attention to your display campaigns as we do to your search campaigns.
Above all else, you’ll always be in control, and once we’ve created a service that facilitates your requirements, you’ll be supplied with a no-obligation quotation. If you’re happy to proceed, you’ll be able to derive comfort in the knowledge that you’re in safe hands.
To find out how edirect can assist with your display campaign, call us today on 01202 798777.