facebook ads

You’ve all heard of Facebook but do you know how to utilise Facebook for business purposes?

untapped business opportunity

At edirect, we’re always looking for innovative ways to drive sales and leads to your website, and with Facebook advertising; we can aim to do exactly that. Several years ago, Facebook began putting adverts within the news feed which created a higher CTR than ever before. These ads appear in the ‘News Feed’ on both desktop and mobile devices as well as in the right-hand column on desktop PCs.

Users will notice your business’ Facebook page as they scroll through their news feed and will be driven to your website via the advert. If you are a B2C business, then this is the ideal marketing solution for you. Around two billion people log in to Facebook every month which makes it a powerful platform on which to promote your business.

With Facebook ads, you’re in complete control and have the power to choose the right audience for your business. Ads can be targeted based on a whole slew of factors including demographics, behaviours and contact information. Facebook ads are designed using formats that engage with the user, are flexible and versatile enough to work across any device regardless of connection speed.

Plus, with intuitive ad reporting tools at your disposal, you can see the results of these ads in a format that is easy to discern. With Facebook ads, you can improve your influence and extend your reach to more people in more places. At edirect, we can help you to get set up as quickly as possible, so you won’t miss out on any marketing opportunities.

So, if you feel that your business could benefit from advertising through Facebook, give the experts at edirect a call today on 01202 798777.

other services

Here at edirect, we’re committed to overseeing the execution of your advertising campaign from the initial concept right through to completion. To that end, we provide a range of services to facilitate your request, including:

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what we provide

Facebook ads have the power and versatility to help any business stand out but getting set up can seem rather daunting to the uninitiated. Fortunately, edirect has much in the way of experience in executing well thought out advertising campaigns. Due to its size, data, creativity and scalability, Facebook has become one of the most powerful marketing tools out there. What we provide is a way to tap into this marketing potential.

To that end, we will create for any business a winning Facebook advertising campaign which will not only drive up engagement but also increase leads and sales. Campaigns are structured by our own in-house expert, ex-Googler Navid and delivered by a team of trained professionals. The team will use their extensive knowledge and experience to create ads which will convert well on Facebook.

Using advanced targeting features, they’ll ensure that your ads are seen by as many people as possible that make up your target audience. All Facebook adverts can be tracked through Google Analytics, so you can easily see for yourself the kind of substantial ROI that such a campaign can bring you. By enlisting edirect, you’ll receive a complete service from start-to-finish, including management of campaign targeting, tracking setup and user delivery.

when we monitor your facebook adverts, we provide the following:

  • Standard post-promotion
  • Website promotion
  • Facebook Pixel Remarketing
  • Facebook product advertising

“All Facebook adverts can be tracked through Google Analytics, and the ROI can be easily demonstrated”

benefits of facebook advertising

If you’re still on the fence about whether Facebook ads are the right choice for your company, allow us to make your decision a little easier. There are a whole slew of benefits that make Facebook advertising a worthwhile investment for any business. To start with, a large percentage of your customers likely spend a good deal of their free time on Facebook. As a result, you already have an established potential customer-base waiting for you.

With so many different variables that can impact how ads are targeted, Facebook advertising is one of the most targeted forms of advertising. It is also the cheapest form of advertising and is a fast and effective way of increasing brand awareness. This, in turn, is a great way to drive up website traffic and increase revenue, sales and leads. Advertising in this manner is measurable and is ideal for engaging your website visitors.

Facebook also features some amazing analytical tools which make reporting on ad performance a doddle. Conversion rates and social metrics are laid out neatly in front of you in an easy-to-understand format. All data is easily accessible through the ‘insights’ tab which provides feedback on page likes, post engagement, weekly reach and much more.

By including such detailed metrics in such an easily digestible format, you can identify areas for improvement and make sweeping changes to your campaign quickly and easily. What’s more is that as Facebook steadily improves its advertising tools, ad click-through rates will continue to increase at a steady rate. This is great for dialling in the exact audience that you wish to engage with and provides more options than were previously available.

These are just some of the many benefits that await you. If you would like to hear more about how Facebook ads can be advantageous for your business, call us now.

why choose us?

Whether you’re looking to implement Facebook ads, design a shiny new website, launch a PPC campaign, request quality content or something else entirely, edirect are here to help.

Since 2001, our ethos has been simple and straightforward – to work hard to provide creative solutions that achieve our clients’ objectives.

It is this passion that has seen us go from a company offering templated sites to one that now creates bespoke, fully optimised websites from scratch. With that in mind, you’ll find that our team consists of the various specialist talents required to make your advertising campaign a huge success. If your advert requires graphics, we have you covered. Website editing? Not a problem. Optimisation and content creation? Our SEO team can provide you with demonstrable results.

As such, when you choose edirect, you’ll have peace of mind knowing that you won’t have to approach any other companies to handle part of the project. Your campaign will be handled by our team in-house from the initial concept right through to completion. So, if you would like to discuss how we can take your advertising campaign to the next level, contact edirect today.

face to face consultations

The team at edirect understand that many of our clients seek the personal touch in the form of a service that is tailored specifically to their needs. We make this promise to you and to help deliver on this promise we offer our clients the opportunity to visit our offices for a friendly chat. You’ll sit with one of our experts as they explain what Facebook ads are and how they can benefit your business.

They’ll learn more about your business and your objectives and devise a strategy that will help you to achieve your goals in a timely fashion. You’ll be taken through the setup process, so you’ll know exactly what to expect. Once everything has been decided on, you’ll be quoted a price and given the final decision on whether to proceed.

So, if you feel that Facebook ads have a place in your upcoming marketing strategy, give edirect a call on the number below to find out how we can help.

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