I have yet to meet the owner of an E Commerce store that did not want to make more sales. With the rate of online sales increasing 16% in 2013 and 17% in 2014* there is a huge market for retailers to move from bricks and mortar stores over to E Commerce. But as with running any type of business, where you find strong potential revenue, you will also find high levels of competition. With this being the case, you need your marketing to set you above your competitors.
E Commerce stores have huge potential to attract visitors from search engines. Google suggests that the first interaction for an online purchase is most frequently through organic search*. With the substantially number of opportunities that an online store has to attract new visitors through search engines, given their high volume of pages, content and the varied number of search terms that they could rank for. To miss the opportunity to ensure that your site is optimised for search engines, would be to miss the top marketing stream for most E Commerce stores.
The bringing together of E Commerce and SEO is ultimately the combination of 2 of the more intricate and complex processes in the world of online business. With Google taking hundreds of factors into consideration for SEO and E Commerce sites generally having hundreds to thousands of pages for SEO consideration. Ensuring your E Commerce site is well optimised can be a complex and time consuming task.
At edirect our SEO team have the skills and experience to ensure the task is as effective and painless for you as possible. Our SEO is all conducted in house in our offices in Bournemouth, UK. We have ensured this is the case so we are able to exercise a high level of quality control in the work provided by our SEO service.
By also being a full service online marketing agency, the SEO department have the support of our developers, graphic designers, PPC marketers, photographers and videographers, meaning that work can be completed quickly and efficiently without having to ask our clients to source their own services that will allow effective SEO to be carried out.
While this is a complex and detailed process, edirect have developed our services to a high level of efficiency. This allows us to offer these services at great prices. Every campaign is bespoke due to the multiple different possibilities for the requirements within campaigns. However we are happy to provide a free, no obligation quote, along with a brief analysis of your site and SEO status.
This article cites statistics from these sources.