The majority of social media platforms offer paid advertising with the main candidates being Facebook, Instagram, Twitter and LinkedIn. There are benefits to using each of these platforms, so it’s always worth finding out first which ones are more beneficial to your business. An agency can advise you and help you to make the right choice.
Choosing the right platform mostly comes down to three factors – industry, goals, and investments. You already know what industry you’re in, and you should be certain of your goals and investments before taking the next step.
An example would be Facebook – while Facebook is considered to be an all-encompassing platform, it largely limits your target engagement to domestic audiences. If you’re looking to target commercial audiences, you might consider LinkedIn instead.
Social media provides access to a vast amount of data, making it a highly beneficial tool for most businesses. From basic demographics such as age and gender to more specific metrics such as whether or not your audience are homeowners; social media puts all the information you need right at your fingertips.
In many ways, social media ads are similar to TV advertisements though they provide a far greater degree of control. You have more power over who sees your adverts, when and where they see them, as well as how many times the adverts are viewed.
The key to success is to build trust, not only in yourself but also in your brand, services and products. An individual or business that is able to develop this level of confidence with their target audience is more likely to entice customers to purchase their products and services. Trust should be an important focus for any business owner, as it’s trust that compels customers to choose your brand over your competitors.
Customers nowadays like to stay informed and will often do their research in advance. This includes checking reviews or consulting with others beforehand before making any sort of decision.
This is where social media can be a useful tool as it provides a platform on which customers can ask questions. They, in turn, can respond to questions posed by other members of the community. Social media provides customers with a general oversight of your company, services and products. Customers can check out other reviews, see your average rating, how active your company is and gauge how quick your response times are.
By maintaining your social media posts and ensuring that they are consistently relevant, you not only build trust in your brand but secure direct sales and lifetime commitments.
Knowing when to post can be tricky as there is a science to it which needs to be understood in order to maximise effectiveness. You need to know when and what to post, who you should be targeting, as well as how regularly you need to be posting in order to remain engaged with your audience. Once you’ve mastered these three points, consider looking at the performance of previous posts to see where you can improve on your next one.
The most commonly asked question is ‘how often should I create a new post?’ In short, there is no right or wrong answer to this. It all comes down to the industry you’re operating in, your goals, available content, etc. Every business is different, so find a balance that works for you and stick to it.
Any agency worth trusting will be more than happy to provide you with free advice, and it’s always worth seeking out a professional in the early stages. You understand your business better than anyone else, but this doesn’t necessarily mean that you’re the best-qualified person to manage your posts.
It’s difficult to remain objective when it’s your own business and harder still to create content in a way that looks professional and is compelling to read. Often, it’s best to get an outsider’s perspective and to leave managing your social posts to the experts.
If in doubt, you can always give us a call as we will be more than happy to advise you on the best course of action moving forward.
It is possible to create a custom audience of people who have visited your site by using social media remarketing. This is a great tool for knowing who has visited your site and what they have shown an interest in.
In turn, this information can be used to tailor ads that are relevant to the target audience.
Social purchases are an ad format that makes it easier for people to discover, browse and purchase products and services from their device in a visual way that is highly immersive. Such ads usually include a cover image or video followed by several product images.
When someone clicks on the ad, they’ll land on your website. With users spending more and more time on social media websites, social shopping has proven to be a massive success and has become a popular choice for online advertising.
Advertising through influencers has become common practice in recent years, and this is largely due to the increasing use of social media. Customers can easily engage with and build trust in different influencers. Whenever influencers talk about a product or service, their word generally carries more weight. You’re likely to be more interested and to trust the product or service more than you likely would’ve had it not been for the influencer.
Charges related to social influencers can vary wildly depending on their speciality and popularity. An influencer with a large social media presence and a lot of followers is likely to be more influential and, therefore, charge more. As this sector of advertising is still relatively new, many of the existing rules and regulations aren’t sufficient enough. It’s easy for businesses to end up out of pocket with little to no ROI.
It’s worth noting that not all followers are genuine. For instance, some followers may not be active, and many are not from a region where your business operates. You should always tread carefully and be aware that not all followers will be beneficial to your business.
The issue is that it is often difficult to track your ROI making it almost impossible at times to know where your conversions are coming from. As a result, you might be continuing to advertise with the wrong influencer who may be having no impact on your business whatsoever.
If you are able to find the right influencers, however, this can provide massive exposure for your business. This exposure can often lead to an overall increase in ROI, so it’s always worth doing your research carefully and consulting with the professionals.
At edirect, we only deal with influencers who are regularly tested using different tools and techniques. These resources have been developed by us over the years and have proven extremely effective. We only match you with influencers who target your client demographic and are more likely to be interested in what you are selling.
Planning is key to success, and this is especially true when it comes to advertising. Failure to plan ahead can prove disastrous and could leave you out of pocket with nothing to show for all your hard work. Worse still, you could end up in debt, or your entire business could go bankrupt as a result. Plan for success and be sure to anticipate failure and plan for how to deal with that too.
One of the most important elements of advertising is market research. This research will provide you with a clear understanding of where to invest your money to gain the best ROI.
Unless you do your research, you’re essentially taking a huge risk by relying on guesswork or the knowledge and experience of your chosen agency/advertising professional.
Unfortunately, we have seen very little in the way of evidence of any in-market research being carried out by many advertisers that are currently operating. We understand that no two businesses are the same. So, even if we have worked with or currently work with a business in your industry, we will always ensure that our research is tailored to your business.
Once we’ve completed our research, we’ll go through it with you and request your input – after all, you know your business better than anyone. With our marketing experience and your industry experience, we can devise the best possible recipe for success.