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re-marketing

Social media is a powerful tool that should be utilised to its fullest extent as part of your marketing strategy. Using social media remarketing, you can create a custom audience of people who have visited your website.

If you’re searching for a great way to get your business noticed than social media remarketing is the way forward. Social media remarketing is a method of targeting users who have visited a site while in the process of perusing their social media profiles.

This is a fast and effective way to connect with a greater number of people who are likely to respond to your ads based on having similar characteristics, interests and behaviours to previous customers.

This way, your budget is utilised on people more likely to be interested in your business and to respond to your ads. Social media remarketing can be implemented across platforms such as Facebook and Twitter. Here at edirect, we provide this service for you as part of your social media package.

You’ll find more information on this page or, if you have any questions, feel free to get in touch with our team today.

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“Social Media has grown in power and has changed the way services and products are advertised”

It is estimated that people spend on average around 135 minutes per day on social media. That’s a lot of time spent trawling sites such as Facebook, Twitter and Instagram making these excellent platforms on which to market to your target audience.

The way it works is by displaying adverts and promotions to individuals who navigate to your site via their social media profile. These are displayed once they’ve left the site enticing them with offers to tempt them to return to your site to make a purchase.

At edirect, we have a skilled team who are adept at analysing all related marketing information. They can analyse the website traffic data to show people ads for things that they have shown interest in on your website.

This is a personalised way of reintroducing them to products we know they’re interested in and is an incredibly effective method of capturing more sales!

Statistics find that, on average, 75% of shoppers browse and abandon their shopping cart. It could be due to simply not having enough time to rummage around for card details at that particular time or just a quick distraction.

Therefore, retargeting these consumers is a good way of reaching back out and giving them that extra push to make a purchase. At edirect, we understand what works and what doesn’t and we can devise a remarketing strategy that works in your business’ best interests.

This has been found to generate up to 10 times more click-throughs because the audience has already shown that initial interest.

If you would like to discuss your social media remarketing strategy in more detail, pick up the phone and give edirect a call today to find out more.

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