When you put a query through search engines like Google, you may notice additional “sponsored” lists at the top and to the side of the results page. These sponsored links are keyword-targeted ads that show up in the first few of the results page and are the outcome of a Search Network Only campaign.
In today’s highly competitive market, businesses everywhere are searching for ways to outcompete their competitors. As with physical marketing, the company whose adverts are seen by the widest possible audience is more likely to succeed. While organic marketing is a perfectly viable option, why not give your business the edge by investing in a search network?
Here at edirect, we’re experts when it comes to paid advertising and our team knows just how to create a Search Network Only campaign that will work well for your business. We will generate keyword-targeted ads tailored to rank your business, products and services. With the help of our team, you’ll be showing up at the top of Google’s rankings in no time.
how will you benefit?
Your main goal is to get your advertisement seen by as many of your users as possible. These top results are proven to attract around a third of all users’ Pay Per Clicks (PPC). Therefore, with just a simple network platform you will receive more clicks than your usual ad campaign.
By advertising as part of Google AdWords with edirect, we will help you to become a part of this growing marketing strategy. Our knowledge in keyword analytics will help you to find the best phrases to use within your search ads and make you top of the list.
how does it work?
The Search Network Only campaign works by matching ads to the keywords typed in a users’ search. When a term or a phrase someone searches for is found as a keyword in an ad, the search engine will then register that ad with that keyword and post it at the top of the results page.
Say someone was searching for “quality bathroom designs”. When a user types this keyword phrase into a search bar, the search engine will crawl through a multitude of ads to find one that uses the same keyword phrase and show that ad as the most reliable source of information. As a result, that advertisement will be at the very top of the search page.